Doordarshan’s Logo Color Change Sparks Political Firestorm Ahead of Elections

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By Gulam Mohammad

In a move that has stirred heated debates and political controversy across India, Doordarshan, the nation’s public broadcaster, has changed its iconic logo color from red to saffron. The decision, coming just days ahead of the national elections, has sparked a flurry of reactions from politicians, media personalities, and the public alike.

Doordarshan's Logo Color Change Sparks Political Firestorm Ahead of Elections

The alteration to the logo, a symbol deeply entrenched in the Indian collective consciousness since the inception of Doordarshan in 1959, has ignited accusations of “saffronization” – a term used to imply the imposition of Hindu nationalist ideology by the ruling Bharatiya Janata Party (BJP).

The controversy reached a crescendo when Mamata Banerjee, the Chief Minister of West Bengal and leader of the Trinamool Congress (TMC), took to social media to express her shock and condemnation. Banerjee lambasted the change as “saffronization” and accused the BJP of manipulating the public broadcaster for its political gain.

Responding to Banerjee’s remarks, Anurag Thakur, a prominent BJP leader, retorted with a fervent “Didi, Bharat Mata Ki Jai” (Long live Mother India), defending the decision and framing it as a patriotic move rather than one driven by political motives.

The alteration also drew criticism from former officials, with Jawhar Sircar, ex-CEO of Prasar Bharati, expressing dismay at the perceived politicization of Doordarshan’s logo. Sircar’s sentiment was echoed by numerous voices within the opposition, who questioned the timing of the change and its implications for the neutrality of public broadcasting.

In contrast, supporters of the decision, including Vishnu Vardhan Reddy, argued that the saffron color has historical significance, as it was part of the original logo when Doordarshan was founded. Reddy accused liberals and the Congress party of harboring bias against Hindu symbols.

Social media platforms have become battlegrounds for the debate, with users expressing a range of opinions. Some see the change as an innocuous update, while others view it as emblematic of a broader trend towards cultural homogenization.

Amidst the cacophony of voices, Doordarshan officials have maintained that the decision was driven by a desire to modernize and refresh the broadcaster’s image, rather than any political agenda. However, the timing of the change, coupled with the charged political atmosphere surrounding the upcoming elections, has made it difficult for many to accept this explanation at face value.

As the nation braces for the electoral showdown, the controversy surrounding Doordarshan’s logo serves as a stark reminder of the deep-seated divisions and ideological battles that continue to shape Indian society. Whether the saffron hue will symbolize unity or further deepen the rifts remains to be seen, but one thing is certain – the color change has added yet another layer of complexity to India’s vibrant political landscape.

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