Patanjali Ayurved Faces Supreme Court’s Wrath as Apology Rejected Again

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By Sunil Chaudhary

By JaiBharatSamachar, April 12, 2024

In a latest development in the ongoing legal battle between Patanjali Ayurved and the Supreme Court, the apex court has once again refused to accept an unconditional apology offered by yoga guru Baba Ramdev and Acharya Balkrishna, the co-founders of Patanjali Ayurved. The case stems from allegations of misleading advertisements by the FMCG giant, which claimed false efficacy of its products in treating various ailments, including COVID-19.

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Baba Ramdev Patanjali Ayurved Faces Supreme Court's Wrath as Apology Rejected Again

Background

The controversy surrounding Patanjali Ayurved erupted when the company faced accusations of publishing misleading advertisements, making dubious claims about the effectiveness of its products. The Supreme Court had earlier directed Patanjali to halt all electronic and print ads that disseminated misleading information. Despite the court’s order, Patanjali allegedly continued its advertising campaign, prompting the court’s intervention.

Latest Developments

Facing the prospect of contempt charges, Baba Ramdev and Acharya Balkrishna filed a fresh affidavit in the Supreme Court, offering an “unconditional and unqualified apology.” However, the court remained unconvinced by the apology and warned the duo to be prepared to face action in the contempt case. This rejection marks a significant setback for Patanjali Ayurved, which has been embroiled in legal battles over its advertising practices.

Court’s Rebuke

During the court proceedings, the Supreme Court made scathing remarks, expressing dissatisfaction with the actions of Patanjali and its founders. The court emphasized that the violations were not accidental but deliberate, indicating a willful disregard for the law. Furthermore, the court raised concerns about the role of authorities in allowing such misleading advertisements to proliferate unchecked.

Public Reaction

The court’s decision has sparked mixed reactions among the public. While some view it as a necessary step to uphold truth in advertising and protect consumers from deceptive practices, others criticize it as excessive judicial intervention in commercial matters. Nevertheless, the case has drawn widespread attention to the responsibilities of companies in ensuring the accuracy and transparency of their marketing claims.

Future Implications

The rejection of Patanjali’s apology sets a precedent for the FMCG industry, signaling that companies will be held accountable for deceptive advertising practices. It also underscores the importance of regulatory oversight in monitoring and enforcing advertising standards. The outcome of this case is likely to influence future advertising strategies of companies operating in India’s competitive consumer market.

Conclusion

As the legal battle between Patanjali Ayurved and the Supreme Court continues, the case serves as a reminder of the ethical and legal obligations of companies in their advertising practices. The court’s refusal to accept the apology reflects its commitment to upholding truth and transparency in advertising, setting a precedent for accountability in the FMCG industry. As the case unfolds, all eyes remain on the Supreme Court for its final verdict on this contentious issue

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